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Mercha: The Manufacturing Plug Behind South Africa’s Artist Merch Boom
When the world slowed down during lockdown, some hustles sped up — and Mercha is living proof. Born during the stillness of a pandemic,...
Khotso Isaacs
Jul 242 min read
“Hold It Down: Why the Growth of South African Hip Hop Is Our Responsibility”
In a recent episode of Choppin’ It With Bhuda T, DJ Sliqe didn’t mince his words when he said, “We need to stabilise the growth of South...
Khotso Isaacs
Jul 232 min read
Bad Bunny's adidas Ballerina 'Gold' Arrives Exclusively at Shelflife
Remember Bad Bunny's surprise appearance at Paris Fashion Week in June 2024? He wasn't just there for the shows; he was subtly teasing...
Khotso Isaacs
Mar 262 min read
Nigel Sylvester Builds on Legacy with Air Jordan 4 Retro OG SP 'Brick by Brick'
Nigel Sylvester, the renowned BMX rider and cultural icon, is back with another highly anticipated collaboration with Jordan Brand....
Khotso Isaacs
Mar 122 min read
KidSuper and PUMA Team Up Again for a Bold New Collection
Colm Dillane, the creative force behind KidSuper, is back with another exciting collaboration with PUMA, seamlessly blending streetwear...
Khotso Isaacs
Mar 72 min read
Mishaal Gangaram's Influence on South African Photography
At the fascinating intersection of myth and reality, Mishaal Gangaram emerges as a groundbreaking figure in South African photography,...
Khotso Isaacs
Sep 5, 20245 min read
Finding The Lost Art Of Battle Rap
We recently celebrated 50 years of hip hop, an astonishing milestone for this culture that we love dearly. While rap has transcended the...
Khotso Isaacs
Jun 28, 20243 min read
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