Top 10 Fashion Influential Rappers Shaping South African Style

South African hip-hop isn't just about the beats and rhymes; it's a vibrant cultural force that's been steadily reshaping the fashion landscape. Forget the runways of Paris and Milan, Mzansi's freshest trailblazers are setting trends on the streets, stages, and social media feeds. These artists aren't just wearing clothes; they're making statements, building brands, and inspiring a whole generation to express themselves through style. So, buckle up, fashionistas, as we dive into the wardrobes and legacies of the most influential rappers in South Africa, proving that swag is more than just a feeling – it's a movement.

1. OKMalumkoolkat: The Creative Polymath

Before there was streetwear hype, there was OKMalumkoolkat, a true visionary who understood the power of design. Beyond his lyrical prowess and infectious energy with BoyznBucks and Sjambok Studios, this artist was quietly shaping the aesthetic of brands. Known for his keen eye and understanding of visual language, his most notable achievement lies in designing layouts and contributing to branding for none other than Nike. OKMalumkoolkat proves that fashion influence extends beyond personal style; it's about shaping the very visual culture we consume.

2. Stilo Magolide: The Stylist Turned Style Icon

Stilo Magolide isn't just a rapper; he's a walking, talking embodiment of cool. He first burst onto the scene as the sharp-tongued stylist on Vuzu's "Cream Cartel," giving us a sneak peek into the exclusive world of celebrity fashion. As part of the influential Joburg crew, BoyznBucks, Stilo cemented his status as a trendsetter. But his impact doesn't stop there. Stilo is the mastermind behind W.A.T.E.R (Winners Achieve True Excellence), a Johannesburg-based brand that perfectly encapsulates his ethos: relentless ambition and undeniable style. W.A.T.E.R isn't just clothing; it's a mantra – a declaration that success is attainable through hard work and a killer wardrobe.

3. Khuli Chana: The King of Grown-Up Swag

Khuli Chana, with his signature grown-up swag, embodies the essence of a sophisticated and smart casual aesthetic. Always looking refined, Chana effortlessly elevates classic pieces with a touch of modern flair. Khuli Chana proves that style is ageless and that true swag comes from confidence and an understanding of timeless fashion.

4. Riky Rick (RIP): The Fashion Rebel With a Cause

Riky Rick wasn't just a rapper; he was a cultural icon, a fashion revolutionary, and a true original. His passing left a massive void in the South African music and fashion scene, but his influence continues to resonate. Riky understood the power of fashion as a form of expression and a tool for empowerment. His brainchild, Cotton Fest, isn't just a music festival; it's a vibrant celebration of local fashion, a platform for emerging designers, and a testament to Riky's unwavering commitment to South African creativity. He fearlessly mixed bright colors, bold prints, and unexpected textures, creating a style that was undeniably his own. Collaborations with brands like Puma, Maxhosa, and Okapi demonstrated his ability to bridge the gap between high fashion and street style. Riky Rick's unique sense of style didn't go unnoticed. He earned a spot on GQ's Best Dressed list and was even invited by Gucci to attend their Milan Fashion Week show. Riky Rick's legacy lives on through his music, his festival, and his unwavering belief in the power of South African fashion.

5. Priddy Ugly: Modern Kasi Style with a Playful Twist

Priddy Ugly's style is a masterclass in "modern kasi" cool. He effortlessly blends sporty luxe with a touch of playful eccentricity. Think comfortable, easy-to-wear pieces elevated with metallic accents, bold prints, and quirky illustrations. Priddy Ugly understands the importance of accessories, seldom seen without his statement timepiece and jewelry. His outfits always have a fun element to it, whether it is through prints or quirky illustrations. He proves that style shouldn't be taken too seriously and that a touch of humor can elevate any look.

6. Maglera Doe Boy: From Uniform to High Fashion

Maglera Doe Boy is rewriting the rules of rap style, one impeccably tailored suit at a time. He effortlessly transitions between street-ready casual and sophisticated formal wear, proving that versatility is key. His collaboration with MaXhosa Africa at Paris Fashion Week 2025 was a watershed moment, showcasing the power of South African design on the global stage. With the mantra "We Ain’t Fashion Killas we Fashionable Killers" Maglera Doe Boy isn't just wearing clothes; he's making a statement about identity, heritage, and the evolution of South African fashion.

7. Big Zulu: The Cultural Icon of Brentwood and Carvela

Big Zulu has single-handedly revived the iconic Brentwood trouser and Carvela shoe aesthetic, turning it into a cultural phenomenon. He embodies a sense of timeless, classic style that resonates deeply with South Africans. Big Zulu has shown that true style isn't about chasing trends; it's about embracing heritage and owning your look with confidence.

8. Cassper Nyovest: The Brand Builder

Cassper Nyovest is a master of self-promotion and brand building. From his own clothing line, Root of Fame, to his collaborations with Drip footwear, Cassper understands the power of aligning himself with brands that reflect his personal style and values. He proves that fashion is more than just what you wear; it's a business, and Cassper is a savvy entrepreneur.

9. AKA (RIP): The Sneakerhead Extraordinaire

AKA's influence on South African fashion extended far beyond his personal style. His collaboration with GALXBOY was a game-changer, and his Reebok sneaker collaborations, "The SneAKA" and "The SneAKA 2.0," are highly sought-after collector's items. "The SneAKA 2.0,” released in November 2024, was intended as a tribute to AKA’s legacy. AKA understood the power of sneakers as a symbol of status, style, and cultural identity.

10. K.O: The Skhanda Mogul

K.O isn't just a rapper; he's a visionary who built an empire. As the founder of the iconic group Cashtime and the clothing brand Skhanda World. Skhanda World began as a sub-genre of hip-hop, a sound that redefined the South African music scene in 2014. What started as Skhanda Republic—a nod to K.O.’s debut album—has since evolved into a lifestyle brand that encapsulates the bold, unapologetic spirit of a new generation. Also boasting an ASICS collaboration, K.O embodies the spirit of Skhanda – a fusion of kasi cool, street smarts, and unapologetic ambition.

In conclusion, these South African rappers are more than just musicians; they are cultural ambassadors, style icons, and entrepreneurs. They are rewriting the rules of fashion, inspiring a new generation to embrace their individuality, and proving that Mzansi style is a force to be reckoned with. So, next time you're looking for fashion inspiration, look no further than the streets of South Africa, where the beats are hot, and the stylish confidence is hotter.